About us

We are the official DMC of The Piana di Lucca

Specializing in incoming tourism

Our main strength is our vast knowledge of the Piana di Lucca’s marvelous territory and its numerous opportunities. We have a close collaboration with six of its Municipalities: Lucca, Capannori, Altopascio, Montecarlo, Villa Basilica and Porcari, as well as with a team of passionate local operators who actively work to unveil the hidden treasures and riches of their land. Thanks to these collaborations, we manage to design unique products, so that you can really discover each corner of this territory.

Vision

We believe tourism is a driving force for a sustainable and inclusive development, a breakthrough for positive change in the world. We encourage close-knit relationships between our visitors and the local community, offering an authentic, 360-degree experience.

Mission

To unveil the invisible. To show the whole world the hidden treasures of a diverse territory, filled with opportunities, which still manages to impress and amaze.

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